Lost In Life by Rival
The first single of 2022 from Germany’s Rival who teams up with JAMICA and Costa Leon for this pop-infused electronic song with a heavy kick. Known for his classically inspired take on electronic pop, Rival has spent the last year working orchestral elements into his writing, going so far as to arrange pieces to be performed by the Budapest Scoring Orchestra to be reworked into the electronic works. In addition to expanding the creative endeavors of the project musically, Rival has continued to build unique partnerships not just with labels but in the creator space, such as Rosyclosy, a YouTube animator/storyteller using Gacha style characters to tell her music-focused high school setting drama to her audience of millions. This approach has led to a non-traditional but quickly growing audience of gamers for this electronic pop act.