Distribution Form for Indiemono Artists

Use these tips to fill up section 3: Official Pitch to Stores
A correct format for editors to take you seriously is to have a detailed and rich description of the song. A great description gives a situation of where you are as a project, what is interesting about it, and references everybody understands. A compact one would include the ‘vibe’ of the song (mood tags!) and, if you want, references to official playlists you can fit in. Here you have a couple of examples of good practices:

“First single of 2021 from the Yokohama-born Tokyo-based artist whose musical style mixes influences from J-pop, rap, hard rock, and electronica. She has been selected as 2021 SXSW Music Festival, which will be taking place virtually. A mini North American tour is scheduled for November. Her 2020 mini-album LOVETHEISM received press from The Needle Drop, Billboard, and Stereogum [“imagine if 100 gecs were (1) sincerely openhearted and (2) Japanese”], among others. Stereogum previously opined that “Haru Nemuri is a Japanese woman making some of the wildest genre-defiant music I’ve heard in a while…Art Angels would be a suitable reference point, if Grimes was Japanese and performing with her finger in an electronic socket and it all took place inside a video game.” In 2020, her song “Seventh Heaven” was featured as the theme song of the Japanese movie “Colorless.”

or a shorter version example

“Single from the Swiss producer and DJ. Features frequent collaborator and vocalist Emilia Sonate. “Fallin’ Apart” is a buoyant, danceable dedication to the onset of Spring and the relaxing feeling it brings. Adon is a classically trained musician working in the pop sphere. His debut single is a perfect fit for dance and pop playlists.”

What is a promo plan and why do we send it?

Official DSPs such as Spotify are interested on the impact of the song – and the prevision you’ll have around it. So for example, if you’re willing to invest thousands of dollars on Instagram or Tik Tok campaigns, they will be pleased to know. But it’s not all about the money; if your plan involves a series of innovative campaigns on social media, even if they are only shared and not promoted, it can click with some too. The aim is for the song not to feel being dropped to the ocean of music without an effort to move it to potential audiences. We’ll also send our usual workflow, such as sending the song to official and independent channels out there – but it will help to have your input too.

Mention the platforms, the kind of media and how you are planning to impact your potential audience.
Don’t worry if this is a long rich plan – the editors will love it!

Concerning the Spotify For Artists Pitch

One of the most important things to do after the song is distributed is to send an official Spotify For Artists pitch for editorial support. We encourage artists to do this by themselves, but if you don’t, we’ll do it ourselves with the info you provided in the last optional section. By doing it yourself, Spotify has two different sources of information (label + artist themselves) where they will receive this song. Check out your Spotify For Artists in the upcoming days – it will usually appear 3 days after we send it to stores. Thank you!